Nayoung Choi
New York, NY
Product Designer with a BFA in Product Design from Parsons School of Design, focusing on user-centered digital products and experiences. Experienced in UX research, usability testing, information architecture, and UI design across B2B SaaS and healthcare projects. Focused on translating complex information and user needs into clear, intuitive experiences that support everyday decisions and workflows.
September 2023 - May 2026 | Dean's Merit Scholarship, Graduated with Departmental Honors
January 2026
June 2026 - September 2026 | Individual Project
Conducted market and competitive research to identify gaps in production visibility and communication across existing fashion production tools.
Tested low-fidelity prototypes with 5 participants to evaluate production workflows and identify opportunities for clearer daily priorities, progress tracking, and communication.
Designed and iterated a centralized workspace that brings production updates, order tracking, schedules, and communication into one interface, helping teams understand progress without switching between multiple tools.
Sep 2025 - Dec 2025 | Individual Project
Conducted user research and competitive analysis to understand how women track menstrual cycles and connect hormonal changes with everyday routines.
Conducted usability testing across three prototype stages, including 5 low-fidelity and 10 mid-fidelity participants, to refine symptom logging, information hierarchy, and personalized insights.
Designed and iterated a hormonal wellness tracking experience with visualized cycle patterns, routine analytics, and AI-assisted guidance to help users better understand their physical and emotional changes over time.
Mar 2021 - Feb 2023 | Korea, Republic of
Instructed 50+ high school students in design fundamentals, composition principles, and technical drawing.
Developed curriculum materials and assessment rubrics to support student learning and design evaluation.
Collaborated with the lead instructor to track student progress and provide personalized feedback on design work.
UX/UI Design, Interaction Design, Information Architecture, User Flows, Wireframing, Prototyping, Visual Design, Design Systems
User Interviews, Usability Testing, Competitive Analysis, User Journey Mapping, Persona Development, Feature Prioritization
Figma, Figma Make, Framer, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Adobe Premiere Pro, Blender, Claude Code