SEAM

A connected workspace for fashion production teams

2026

UXUI Case Study

Work in Progress

Duration

7 weeks

Industry

Fashion | B2B, SaaS

Role

UX Research, Market Research, UXUI Design, Prototyping

View Live Demo

View Live Demo

Individual Project

Figma, Figma Make, Framer, Chat GPT, Claude Code, and Claude Design

Individual Project

Figma, Figma Make, Framer, Chat GPT, Claude Code, and Claude Design

SEAM brings production updates, orders, schedules, and communication from fragmented tools into one shared workspace. It helps fashion production teams improve visibility, coordinate priorities, and make informed decisions without replacing the systems they already use.

Problem Statement

Fashion production information is scattered across multiple platforms, making it difficult for teams to track production progress, identify delays early, and collaborate efficiently.

IN CURRENT PRODUCTION
IN CURRENT PRODUCTION

Apparel brands are shifting toward deeper supplier partnerships, making collaboration and transparency increasingly important throughout the production process.

As a result, brands are investing in end-to-end planning, agile supply chains, and digital solutions to improve coordination and visibility.

PAIN POINTS
PAIN POINTS

Production information is scattered across spreadsheets, emails, and messaging platforms, making collaboration inefficient.

Scattered Communication

Production information is scattered across spreadsheets, emails, and messaging platforms, making collaboration inefficient.

Scattered Communication

Lack of Production Visibility

Lack of Production Visibility

Production associates and managers share a similar need for production visibility, but require different levels of information. Both struggle to quickly identify what to prioritize for the day.

User Persona

Production associates and managers share a similar need for production visibility, but require different levels of information. Both struggle to quickly identify what to prioritize for the day.

User Persona

Production associates and managers share a similar need for production visibility, but require different levels of information. Both struggle to quickly identify what to prioritize for the day.

User Persona

User Journey Map

User Journey Map

Empathy Map

Empathy Map

Business Consideration

Existing platforms successfully manage product data, inventory, or communication independently. However, production teams still switch between multiple disconnected tools to coordinate daily workflows, resulting in fragmented information, reduced visibility, and delayed decision-making.

Competitive Analysis

Existing platforms successfully manage product data, inventory, or communication independently. However, production teams still switch between multiple disconnected tools to coordinate daily workflows, resulting in fragmented information, reduced visibility, and delayed decision-making.

Competitive Analysis

Business Model

Business Model

MARKET OPPORTUNITY
MARKET OPPORTUNITY

Current enterprise platforms often prioritize comprehensive data over usability, while collaboration tools simplify the interface but lack production context. This creates an opportunity for a dashboard to present complex production information in a focused and intuitive way.

INITIAL SOLUTION
INITIAL SOLUTION
Unified Production Workspace

Create a centralized workspace that synchronizes production data from existing tools into a single interface.

End-to-End Production Visibility

Provide a visual timeline of every production stage, from sample approval to shipment, with real-time status updates.

Enable Proactive Collaboration

Support seamless cross-team communication and surface production issues throughout the workflow.

Information Architecture
Information Architecture

FEATURE VALIDATION
FEATURE VALIDATION
Participants
Method

  • Workflow Validation

  • Information Hierarchy Testing

  • Usability Testing

  • Co-create & Ideate with Users

  • Feature Prioritization

  • Iteration from Findings

Findings
They check multiple platforms to understand current progress.
They manually use shared spreadsheets to consolidate information.
Despite having dedicated production systems, teams still rely on manual cross-platform checking to build a complete view of production.
Feature Prioritization Matrix

Feature Prioritization Matrix

WHAT I LEARNED
WHAT I LEARNED
Visibility Comes First

Users prioritized production updates and overall progress before other information.

Visibility Comes First

Users prioritized production updates and overall progress before other information.

Priority Requires Context
Priority Requires Context
Details and Communication Should Stay Connected
Details and Communication Should Stay Connected
Refined Solution
Refined Solution

  • 01. Unified Prioritization Overview

    Visualized Workflow+ Required Proactive Priority

    Bring production updates, progress, and priorities from existing tools into one workspace, helping teams quickly understand what to take actions.

  • 02. Contextual Production Visibility

    Details Summary + Connected Communication Across Teams

    Connect detailed production stages with related updates and communication, helping teams understand progress and take action without switching between tools.

  • 01. Unified Prioritization Overview

    Visualized Workflow+ Required Proactive Priority

    Bring production updates, progress, and priorities from existing tools into one workspace, helping teams quickly understand what to take actions.

  • 02. Contextual Production Visibility

    Details Summary + Connected Communication Across Teams

    Connect detailed production stages with related updates and communication, helping teams understand progress and take action without switching between tools.

How might we bring scattered information across multiple platforms into one place to improve visibility and collaboration across fashion production teams?

Visual Direction
Visual Direction
Stylescape 01
Stylescape 01
Stylescape 02
Stylescape 02
Stylescape 03
Stylescape 03

View Live Demo

View Live Demo

Related

(2)

Grid

List

Full

IN: (sync)

Related

(2)

Grid

List

Feed