NAYOUNG
CHOI

NAYOUNG
CHOI

NAYOUNG CHOI

Hello, I’m a product designer based in New York, designing integrated systems that translate invisible human experiences into tangible interactions across industrial and digital systems.

Selected Works

(5)

IN: (sync)

Orange Flower

Production Workflow Management

Lilac Flower

IN: (light)

SafeBite

Everafter

Lilac Flower

Fiora

Selected Works

(5)

IN: (sync)

B2C, Healthcare

2026

Orange Flower

Production Workflow Management

B2B, SaaS

2025

Lilac Flower

IN: (light)

Consumer Electronic

2026

SafeBite

Kitchenware

2025

Everafter

Furniture

2025

Lilac Flower

Fiora

Consumer Electronic

2025

About

Who I Am

Hello,

I’m Nayoung Choi, a product designer working across industrial design and digital experiences, creating thoughtful solutions that seamlessly integrate creativity with strategy.

1

Integrated Product Thinking

Physical–Digital Product Integration Form, CMF & Prototyping Interfaces & User Flows Product-System Thinking Human-Centered Design

1

Integrated Product Thinking

Physical–Digital Product Integration Form, CMF & Prototyping Interfaces & User Flows Product-System Thinking Human-Centered Design

2

Interaction & System Design

nteraction Design Responsive Design Adaptive Systems Behavior-Driven Prototyping

2

Interaction & System Design

nteraction Design Responsive Design Adaptive Systems Behavior-Driven Prototyping

3

Strategy & Execution

Branding Creative Direction Content Strategy User Research Insight Synthesis Concept Development End-to-End Product Development

3

Strategy & Execution

Branding Creative Direction Content Strategy User Research Insight Synthesis Concept Development End-to-End Product Development

Awards
Awards

Webby awards

Genesis

2025

Awwwards

MOTM

2023

CSS Design Awards

Goon Squad

2025

FWA

Minerva

2025

iF Design Award

Genesis

2024

D&AD Awards

Mein

2025

Red Dot Design

Lotion

2025