NAYOUNG
CHOI

NAYOUNG
CHOI

NAYOUNG CHOI

A product designer based in New York, designing integrated systems that translate invisible human experiences into tangible interactions across industrial and digital systems.

Selected Works

(7)

IN: (sync)

Lilac Flower

IN: (light)

SafeBite

Everafter

Lilac Flower

Fiora

Selected Works

(7)

IN: (sync)

Healthcare | B2C

2025

Lilac Flower

IN: (light)

Consumer Electronic

2026

SafeBite

Kitchenware

2025

Everafter

Furniture

2025

Lilac Flower

Fiora

Consumer Electronic

2025

About

Who I Am

Hello,

I’m Nayoung Choi, a product designer creating intuitive digital experiences through user-centered research, interaction, and systems thinking.

1

Integrated Product Thinking

User Experience Design Interaction Design Interfaces & User Flows Information Architecture Physical–Digital Experiences Human-Centered Design

1

Integrated Product Thinking

User Experience Design Interaction Design Interfaces & User Flows Information Architecture Physical–Digital Experiences Human-Centered Design

2

Interaction & System Design

Interface Design Responsive Design Adaptive Systems Workflow Design Interactive Prototyping Behavior-Driven Prototyping

2

Interaction & System Design

Interface Design Responsive Design Adaptive Systems Workflow Design Interactive Prototyping Behavior-Driven Prototyping

3

Strategy & Execution

User Research Competitive Research Insight Synthesis Concept Development Product Strategy Usability Testing

3

Strategy & Execution

User Research Competitive Research Insight Synthesis Concept Development Product Strategy Usability Testing